Anand Bazar Patrika

Anandabazar Patrika is number one newspaper of Kolkata. Along with Kolkata, this Bengali daily is circulated in New Delhi and Mumbai.In present time, the newspaper has emerged as most lucrative medium of advertisement. 

Why advertise in Anandabazar Patrika

The newspaper advertisement in Anandabazar Patrika is best for brand building due to having large number of loyal readers. There are many favorable aspects of this newspaper that always encourage advertisers for investment. Read further, to know more about the benefits of newspaper advertising in Anandabazar Patrika.

• It is supreme choice for promoting your product and service among Bengali speaking population.
• It gives the opportunity for advertisement without any loss as its ad rates are appropriate.
• The newspaper is suitable mass medium for classified and display advertisement of any product and service. It fulfills branding purpose as well as perfect for special announcements.
• Anandabazar Patrika is helps in targeting specific section as well as vast section by newspaper advertisement. The assorted supplements of Anandabazar Patrika serve the aim of advertisers in keeping focus on specific section of population.

In present time, this newspaper is included amongst the most authentic newspapers. It gives the complete assurance of enormous response on all categories of classified and display advertisement.

Anandabazar Patrika and its Popularity

The leading Bengali daily, Anandabazar Patrika belongs to well known ABP group. This reputed group has also ventured into the business of Television. The newspaper was started in 13 March 1922. The esteemed newspaper The Telegraph is its sister publication.

The newspaper occupies prime position in Kolkata. According to IRS Q2 2011, the AIR of Anandabazar Patrika is 26.99 lakh. There are many factors that have given immense contribution in the growth of Anandabazar Patrika. It has profound understanding about the Bengali culture. It always represents stories according to the taste of Bengali people. It has always espoused unbiased approach towards journalism. In present time, it has established itself has most trustworthy brand of newspaper.

Target Audience

 The newspaper publishes in local dialect of Kolkata that is Bengali. Every day, Anandabazar Patrika appears with the aim of serving the Bengali speaking population. It has maintained its reach among each section of population by presenting the variety in its content.

Reach

It is leading newspaper of Kolkata. The other cities covered by Anandabazar Patrika are New Delhi and Mumbai. Similar to Kolkata, the newspaper has gained approbation of readers in these cities.

Competitors

The newspaper faces competition from Bartaman, The Telegraph and The Times of India. All these newspapers included among the top ten dailies of Kolkata.