Deccan Chronicle

Deccan Chronicle, a south Indian daily, holds fifth position among English newspapers of India. It has received paramount response from urban areas of South India. It has editions in Karnataka, Andhra Pradesh, Kerala and Tamil Nadu. According to IRS Q2 2011, it has added 53,000 new readers in this quarter.In present time, Deccan Chronicle has established itself as a lucrative medium of advertisement. 

Why advertise in Deccan Chronicle

In present time, Deccan Chronicle has established itself as most lucrative medium of newspaper advertisement due to broad reach and appropriate ad rates. The newspaper is suitable medium for classified and display advertisements of all categories. Besides these, there are many reasons that motivates advertisers to invest on newspaper advertising in Deccan Chronicle-

• You can give classifieds in Deccan Chronicle for all kinds of products and services. Deccan Chronicle Hyderabad classifieds are great option for advertisers to promote their offerings in small budget. 
• The newspaper publishes a special classified advertisement supplement.  This Deccan Chronicle Classified special supplement appears on daily basis. 

• If you want to target the urban inhabitants of south Indian cities by newspaper advertisement then Deccan Chronicle must be the part of your media planning.
• It assists advertisers in promoting mass products as well as a product made for specific section.
• The supplements of Deccan Chronicle are suitable for targeting particular section of readers.
• It publishes a separate section for all kinds of classified advertisements such as property ads, name change, educational, automobile advertisements and many more.

Deccan Chronicle and its Popularity

Deccan Chronicle, leading English daily, is enlightening readers since 1938.The publishing center and publisher of this English daily newspaper is Hyderabad and Deccan Chronicle Holdings Private Ltd, respectively. This prestigious newspaper is supervised by leading personalities of Indian Journalism. Financial Chronicle is its sister publication that is known for high quality finance based content.

Every day, it is experiencing remarkable rise in its popularity. There are many vital factors that have helped in proliferating Deccan Chronicle. It has amalgamated the interest of readers with the ethics of journalism through its news stories. In this way, it has always kept its concern both for the interest of readers and parameters of true journalism. The newspaper has always tried to adjust with the changing needs of readers. The newspaper not only informs the readers but also assists them in their social and personal life through informative content.

Target Audience

Deccan Chronicle has maintained its extensive reach in South India. It has centralized its focus on urban population of south India. It caters people of different age groups and segment through its diversified content base. It presents the stories from diverse spheres such as politics, finance, entertainment, sports and many more to become a family entertainer.

Reach

Deccan Chronicle has covered major part of South India through its eleven editions. The circulation of Deccan Chronicle is in Hyderabad, Chennai, Rajahmundry, Vijayawada, Visakhapatnam, Coimbatore, Karimnagar, Anantapur, Nellor, Kochi, Thiruvananthapuram, and Kozhikode.

Competitors

Deccan Chronicle is a leading newspaper of South India. It faces competition from giant newspapers of this region. The Hindu and Times of India are the most prevalent newspapers in South India. Both of them are potent competitors of Deccan Chronicle. It also faces competition from Andhra Jyothi and Vartha in Andhra Pradesh. Deccan Chronicle has retained its loyal readers and it is attaining new readers even after the intense competition.