Deccan Herald

Deccan Herald, English daily newspaper of Karnataka, is the successful initiative of well known group, The Printers Mysore Private Limited. This esteemed newspaper was founded by the famous personality of Indian Journalism, Pothan Joseph in the year 1948. In present time, it is included among the most popular dailies of Karnataka. 

Why advertise in “Deccan Herald”

The popularity of Deccan Herald always motivates advertisers to invest in this prestigious newspaper. It ensures the maximum response from urban population of Karnataka on any kind of advertising message. The newspaper presents the opportunity to target the different segment of urban natives of Karnataka through its popular supplements. Advertisers have explored that it is wisest practice to advertise in Deccan Herald due to its reasonable ad rates and widespread reach. All these reasons are justifying the decision of classified, display, classified- display and text ad booking in Deccan herald. 

Deccan Herald and its popularity

Deccan Herald is a prime newspaper of major South Indian state, Karnataka. It is most popular newspaper of Bangalore. This English daily is published by renowned group “The Printers (Mysore) private Ltd”. It was started in 1948 by the effort of renowned journalist Pothan Joseph. The publisher of Deccan Herald, The Printers private ltd also publishes Parajavani, a daily newspaper and also weekly and monthly magazine Sudha and Mayura, respectively. Deccan Herald’s head office is situated in MG Road, Bangalore. In the effort of extending its reach, the newspaper has launched its Delhi edition in the year 2011.

Since its Inception, Deccan Herald is running with the aim of enlightening the Karnataka by purposeful information. The newspaper has always followed the core value of its founder group, The Printers Private Limited that are truth and Impartiality. The newspaper is experiencing growth due to presenting interesting content for its target audience that is urban population of Karnataka. Its socially oriented campaigns, advocacy for economic welfare and environment protection are contributory factors for its success. Now, the newspaper has become the voice for the weak strata of population. The newspaper has always adopted analytical approach to represent state, national and international matters. The eminent journalists and columnists of this newspaper have given the immense contribution in making its dream for success true. It has launched assorted supplements to satisfy every human desire in regard of knowledge and information. 

Target Audience

The newspaper enlightens urban population of Karnataka by providing deep insight about every national and international issue. It publishes special pullouts to attract youths and women. In the effort of attracting kids, it brings a bright and kid content based eight pages tabloid, Open Sesame.

 Reach

Deccan Herald is covering almost entire Karnataka through its editions in major cities of Karnataka. The newspaper has editions in Bangalore, Mysore, Hubli, Gulbarga and Mangalore. It has also made its expansion in North India with launching its edition in Delhi. 

Major Competitors

Leading Indian daily newspaper, “Times of India” is a major competitor of Deccan Herald in Bangalore. Local players like Udayavani and Kannada Prabha are not able to shaken its regime even after doing rigorous efforts.