Dharitri

Dharitri is leading newspaper of Orissa. According to IRS Q2 2011, it has been proclaimed as second largest daily of this prime Indian state. It publishes in Oriya language.In present time, Dharitri has become the lucrative medium of advertisement due to its remarkable growth. 

Why advertise in Dharitri

In today’s time, Dharitri is prime choice of advertisers to promote any product or service among Oriya speaking population. The immense popularity and extensive reach of this newspaper always pulls advertiser. Read further, to know more about the advantages of newspaper advertising in Dharitri.

• Dharitri is most profitable medium for promoting any product and service among Oriya speaking population.
• The unique feature of this newspaper is that it assists in both targeting the vast section of population as well as specific section. The supplements of Dharitri helps in keeping focus on particular segment of population.
• It is ideal for the classified as well as display advertisement of local products.
• It publishes a special classified section that gives utmost exposure to all categories of advertisement.

In present time, Dharitri is preferred choice for both classified and display advertisement due to its rising popularity. 

Dharitri and its Popularity

The popular Oriya Daily Dharitri was started in the year 1974, November 24 by Samajbadi society of Bhubaneswar. The newspaper has widespread reach in Orissa by its several editions.

Dharitri has gained immense popularity in its home state, Orissa due to qualifying all aspects of journalism according to the demand of its target audience, Oriya speaking population. The IRS Q2 2011 has recorded its AIR, 14.55 lakh which is high in comparison to last quarters. It has added many new features to keep pace with changing trends. The competency of its editorial staff is highly contributing in the growth of this newspaper. 

Reach

The newspaper covers all major parts of Orissa. The circulation of Dharitri is in prime cities, towns as well villages of Orissa.

Target Audience

Dharitri has mainly focused on Oriya speaking population. It has targeted to vast section of population rather than focusing on specific segment. Its readership base comprises both urban and rural population as well as people of all groups.

Competitors

Dharitri is among the top five dailies of Orissa. Other leading newspapers of Orissa, Sambad, Samaj and Samaya are competitors of Dharitri.