DNA

DNA (Daily News & Analysis) is second most popular English daily of Mumbai, according to IRS 2011. The newspaper belongs to eminent media group, Diligent Media Corporation. It is circulated in key cities of India that are Bangalore, Mumbai, Pune, Jaipur, Ahmedabad and Indore. In present time, it has established itself as prime Indian newspaper by holding sixth spot among English dailies of India. In present time, DNA has emerged as most profitable medium of advertisement. 

Why advertise in DNA

The newspaper advertisement in DNA ensures the desired response of target audience if product suits with the requirements of urban people. You must advertise in DNA because-

• It has widespread reach among the urban population of Mumbai, Bangalore and some other key cities of India
• DNA offers affordable ad rates on display, classified text, display classified advertisements.
• It publishes a separate pullout termed as DNA Property. This supplement of DNA is perfect for classifieds property ads.
• Besides it, you can pick this newspaper for other classified categories such as lost found, name change, astrology ads and many more.
• Advertisers get the assurance of huge response on classifieds and display recruitment and educational ads in DNA due to having youth readership base.

Newspaper advertisement in DNA gives sure return on investment due to having long list of loyal readers and extensive reach. 

DNA and its Popularity

DNA is well known English daily that is published by renowned media group, Diligent Media Corporation. This notable group is emerged from the joint venture of Dainik Bhaskar Group and Essel Group. The newspaper was launched in July 30, 2005. It has received wide acclamation of readers in short span of time.

In today’s time, DNA is included among the top ten english dailies. According to Q1 2011, it caters 13.86 lakh readers in Mumbai alone. There are many factors that have assisted DNA in achieving its target growth. DNA is known for its unbiased approach towards journalism. The newspaper is consistent on its effort to serve the every section of readers by its manifold pullouts and covering the stories from diverse fields. In the effort of adjusting with change, it has started its online edition. Likewise print, it has gained appreciation for its digital presence.

Reach

The circulation of DNA is in some of the main cities of India. It is distributed in prime metros of India that are Mumbai, Bangalore, Pune and Ahmedabad. Besides these, it enlightens the people of Jaipur and Indore.

Target Audience

The newspaper is appeared everyday with the aim of catering each segment of urban population residing in key cities of India. The language and topic covered by DNA are very well satisfying the interest of urban inhabitants in regard of information.

These days, DNA is attempting to capture the attention of young people. It has gained success in this endeavor and now major part of its readership belongs to youths.

Competitors

DNA holds second position among the English dailies of Mumbai. It faces competition from Loksatta, Lokmat, Hindustan Times and Navakal in this prime metropolitan city. In Bangalore, Daily Thanthi and Deccan Chronicle are potent competitors of DNA.