Loksatta is 7th largest selling newspaper in Maharashtra. It is published in local dialect of Maharashtra, Marathi. The newspaper is able to maintain broad readership base that 9.38 lakh (according to IRS Q3 2011) due to its unprejudiced and interesting content.
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Loksatta and its Popularity
The popular Marathi daily, Loksatta belongs to veritable Indian media brand, Indian Express Group. The newspaper was founded in 14 January, 1948 by Ramanath Goenka. It has flourished under the guidance of leading media personalities, T.V Parvate, S.R Pendse, H.R Mahajani and such other famous names.
Loksatta is included among the top ten Marathi dailies from last many years. It is registering growth every year. The newspaper deals with every issue of Marathi speaking population. It also gives major space in its content base for their entertainment. It includes several supplements in its content to touch the life of each section of Marathi Population. It has always tried to improve their lifestyle and become a guide for all their needs such as finance, career and many more. In present time, it has reserved an unyielding place in the heart of its readers.
Loksatta is seventh most popular newspaper of Maharashtra. The circulation of Loksatta is in Mumbai, Nagpur, Pune, Aurangabad, Ahmednagar and Delhi.
The target audience of Lotsatta is local people of Maharashtra. It covers broad segment of Marathi population that comprise business people, employees of all levels, students and women. It has given space to diverse issues in its content base to cater the demand of each section.Although, a huge cluster of its readers belongs to lower middle class.
Maharashtra Times and Deshonatti are close competitors of Loksatta. The Times of India, Puniya Nagari, Hindustan Times are also giving competition to this leading Marathi newspaper.