Maharashtra Times

Maharastra Times is a leading Marathi language based newspaper. It is owned by well known media group, Bennett, Coleman & Co. Ltd. The newspaper was founded in 18 June 1962 with the motto of serving Marathi population. Presently, it occupies second place in Mumbai with readership base of 10.2 lakh according to IRS Q1 2011.

Why advertise in Maharashtra Times 

Maharashtra Times has successfully captured the attention of Marathi speaking population by the representation of information according to their needs. The newspaper has gained the attention of advertisers to target local residents of Maharashtra.

It has many pullouts to centralize its focus on specific audience. All the supplements of Maharashtra Times are appropriate for newspaper advertisement due to having broad reach. Its supplements property times and education times are highly in demand for classified property and recruitment advertisement, respectively. They are also appropriate medium for the display advertisement.

Maharashtra Times publishes a classified advertisement section in its Mumbai Times supplement to give the convenient platform to local advertisers. The newspaper gives the assurance of maximum benefit to advertisers on all kinds of display and classified advertisement. In today’s times, Maharashtra Times has established itself as lucrative medium of advertisement.

Maharashtra Times and its Popularity

Maharashtra Times, a daily dedicated to Marathi population, is a flagship brand of Bennett Coleman & Co. Ltd. According to IRS survey, it enjoys second place in terms of readership in Mumbai. The first editor of Maharashtra Times was D.B Karnik. It has flourished under the guidance of some leading names such as Kusumagraj, P.L Deshpande and Durga Bhagwat. Its tagline “not a newspaper but a friend” has become the inspiration for readers.

There are many factors that have contributed in enhancing the demand of Maharashtra Times. It believes in innovations so it has brought pioneering alteration in its content and design. The newspaper has very well served its target audience, Marathi speaking population It has always raised the issues of local residents and in this way, contributed in their growth. It emphasizes on political stories by associating them with local issues. Into the direction of brand building, it has created buzz by events like Ma Taa Navrang, Ma Taa Saman Awards, Mumbai Times Carnival and many more. 

Target Audience

Maharashtra Times is published in Marathi Language so its prime focus is on local residents of Maharashtra. It caters the every section of Marathi speaking population by presenting the stories from different spheres. Nowadays, it is inclined towards to serve young readers and gained success in this effort. It has also started to publish a youth oriented page that is “The Pragathi fast Page”.

Reach

Maharashtra Times has made its potent reach in Maharashtra by publishing manifold editions in this prime state. Mumbai, Pune, Aurangabad and Nashik are the different cities covered by Maharashtra Times. It is second most popular newspaper of Mumbai.  

Competitors

Maharashtra Times has reserved its place among the prime dailies of Mumbai. Although, it faces stiff competition from leading newspapers like Times of India and Loksatta, Gujarat Samachar and Mumbai Mirror in this prime metro.