MiD Day

The popular afternoon daily, Mid Day has gained huge acceptance of readers in prime metros Mumbai, Delhi, Bangalore and Pune. It is published in Gujarati, Urdu and English language. Its Urdu edition is referred as Inquilab. The newspaper belongs to giant media group, Jagran Prakasan Ltd.

Mid Day and its Popularity

Mid day is popular afternoon newspaper that is owned by well known group, Mid Day Infomedia Limited. This reputed group is a subsidiary of Jagran Prakashan Ltd. The newspaper is circulated in prime cities of India that are Delhi, Mumbai, Bangalore and Pune. The newspaper is privileged with the guidance of most renowned personalities of Indian Journalism.

Mid Day presents interesting news stories to delight and enlighten the readers. The newspaper has created unique appeal by its easy read and entertaining content. It has run many exciting campaigns like Mid Day’s Bollywood Lunch Contest”, Mid Day Media nights and many more for the involvement of readers. Mid day brings assortment of pullouts for readers. The stirring supplements of Mid Day are adding additional charisma in its content base. Mid Day is honored with several esteemed awards that are INMA Awards 2008 at California, Asia Multimedia Publishing Awards and Amsterdam IFRA awards.

Reach

The Mid Day has captured the attention of Metropolitan population by its editions in prime metros. The cities covered by Mid Day are Mumbai, Delhi, Bangalore and Pune. The newspaper is experiencing boom in all its distribution locations. 

Target Audience

Mid Day presents stories and articles related to Gadgets, Technology, Career, Bollywood, local updates and lots more. The newspaper caters the fast moving metropolitan population by delivering the content according to their lifestyle and zest for information. These days, it is trying hard to inspire brisk and career conscious young urban population by fresh additions in its content base.

Competitors

There are some leading newspapers that have formed highly competitive environment for Mid Day. It enjoys huge readership base from prime metro city, Mumbai. Here, the lustrous presence of Times of India causes effect on its readership base. Beside this, Maharashtra Times influences the net readership of Mid Day due to its immense popularity in Mumbai.

Why advertise in Mid Day

The fresh and unrivalled content of Mid Day caters the advanced metropolitan population. The newspaper gets the priority for educational advertisements and classified recruitment ads due to successfully grabbing the attention of youths.

Mid Day offers manifold pullouts to include every specific section in its readership base. The supplements of Mid Day, Change and HIT list publish separate section for classifieds advertisements. With the classified, the newspaper is ideal for display advertisement of gadgets and lifestyle related products as their demand is high in metro cities.

The ad rates of Mid Day are highly justified even after its widespread reach. In this way, this newspaper has emerged as the appropriate medium for promoting any product in prime metros, Mumbai, Delhi, Pune and Bangalore.