Language: HindiNavbharat Times, a well known Hindi daily, is one of the most successful initiatives of Bennett, Coleman & Co. Ltd. It has established itself leader among Hindi dailies of Delhi and Mumbai. It deals with serious issues of Indian society as well as relates metro population by reflecting their life style in its content base. It entertains both classes as well as masses.
Why advertise in “Navbharat Times”
You can target the vast section of Delhi-NCR population by giving newspaper advertisement in Navbharat Times. The newspaper is perfect option for the advertising of both types of products, made for masses as well as for specific section.
It publishes special supplements that help advertisers in targeting specific section of population by newspaper advertisements. Its pullout NBT Education is highly admired by students so it is perfect for recruitment and educational advertisements. Its real estate content based pullout, NBT Property is appropriate for classified and display property advertisement. All the supplements of Navbharat Times ensure the success of campaign due to enjoying huge popularity.
Its city supplements such as NBT Noida/ Gurgaon are appropriate for local advertisements. The newspaper publishes separate section for classified text and classified display advertisement. Navbharat Times ad rates are reasonable even after its extensive reach and high demand. In present time, the newspaper has become the prime choice of advertisers to target the urban population of Delhi-NCR.
Navbharat Times and its popularity
Navbharat Times, Hindi daily of Bennett, Coleman & Co. Ltd, occupies number one position among Hindi dailies of Delhi-NCR. The newspaper is blessed with the guidance of very talented personalities. Indu Jain and Vineet Jain are its chairman and managing director, respectively. The newspaper was firstly published on 3rd April 1947. Its interesting content base very well satisfies the standards of metro population. It has successfully launched its online version to catch the pace of fast moving Indian society.
The newspaper has experienced remarkable growth in Delhi NCR by recording AIR 19.66 lakh. In 2011, it has seen the growth of 8.50 percent in comparison to IRS 2010 Q1. It also caters the Hindi speaking population of Mumbai. It is very well serving metropolitan population. It represents the life of readers as it celebrates their joy and supports them during harsh time. It has never felt any hesitation to adopt change both in its writing style and technological developments. The wonderful aspect of this newspaper is that it severs the every strata of urban population. It is foremost choice of masses as well as classes. All these factors have helped Navbharat Times in reaching to the highest point of success in Delhi-NCR.
Target Audience
Navbharat Times caters the Hindi speaking population of Delhi-NCR and Mumbai. The newspaper is enjoying unique feature that it has huge readership database from lower strata, middle as well as higher strata of population. It always raises voice for the betterment of underprivileged.
Reach
The newspaper is circulated in Delhi and its other neighboring urban areas. Besides Delhi, some other cities covered by NBT are Gurgaon, Ghaziabad, Noida, Faridabad & Jaipur.
Competitors
Leading Hindi dailies like Dainik Jagarn, Hindustan and Amar Ujala are potent competitors of Navbharat Times. It is also facing stiff competition from English daily, The Times of India.
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