Sakal newspaper, the voice of Marathi people, has flourished under giant media brand, Sakal group. This group has intensified its reach in Maharashtra by its successful ventures in other media fields. The newspaper is proceeding on success path with its famous tagline Uday Bhavishyapatracha that means “rise of the future newspaper”.
Sakal and its Popularity
The leading Marathi newspaper, Sakal is flagship brand of renowned Sakal Media Group. It is gigantic media group that also publishes multiple regional newspapers, e- newspaper and magazines. Sakal occupies tenth position amongst daily newspapers of India. Its growth story was started at the time of its foundation in January 1, 1932. Dr. N.B aka Nanasaheb Parulekar was its founder. Presently, Sakal is running under the expert guidance of its Chairman, Pratab G. Pawar. The eminent face of Indian Journalism, Navneet Daspande is present editor of Sakal.
Sakal newspaper is the part of widely known Sakal Media group that has strengthened its position by venturing into every media field; broadcast, Print, online and mobile services. These ventures have created the buzz among the readers of Sakal newspapers. The newspaper always keeps its spirit high for the adoption of changing trends. It has launched an interesting pullout “Today” to tighten its grip on its target audience, local residents of Marathi speaking regions. It has adopted a unique and successful approach named as “Newzine” to give future insight to readers in regard of their life’s issues. The captivating appearance of this newspaper always appeals its readers.
The newspaper covers major chunk of Marathi speaking population through its multiple publications. In Maharashtra, it is published in Amravati, Nashik, Aurangabad (Nanded), Pune (Solapur, Satara), Nagpur and Nashik (jalgao). It has also made its influential presence among the Marathi speaking population of Mumbai through its Mumbai edition.
Sakal is published in local language of Maharashtra. Hence, its core focus is on Marathi speaking population. The newspaper has always adopted versatile approach to enlighten the every segment of this population. Its pullouts “Today” and “Pratibimb” presents core local issues. It gives the local touch to every story whether it is related to life style, women and education.
Sakal is trying hard to intermingle in the blood of local residents of Maharashtra by its local coverage. Besides these rigorous efforts, it is facing stiff competition from other local newspapers. The giant local newspapers like Maharashtra Times and Lokmat are major challenge for it. Sakal is also determined for its aim for the uttermost success. Hence, it is able to retain its old readers and everyday achieving new one.
Why advertise in “Sakal”
Sakal is most lucrative medium to advertise local products and services in Maharashtra. It has launched successful pullout “Today” with the aim of strengthening the voice of local advertisers. This pullout publishes classified ads for all categories. Besides this pullout, you can get the enough space in Sakal on daily basis for all kinds of newspaper advertisements. It issues separate pages for all kinds of classified ads.
Display advertisement in newspaper requires some extra investment in comparison to text ad. In this concern, Sakal is appropriate medium for display advertising of localized product or services. It gives sure return on investment on display advertisements. With the big, it is voice of small local advertisers so it offer affordable ad rate card to meet their budget.