Telegraph

The Telegraph is third largest newspaper of Kolkata. Along with Kolkata, the newspaper publishes its editions from prime regions of east India. It stands on fourth position among the English dailies of India. According to IRS Q4, its AIR is 12.73 lakh. In today time, the newspaper is primary choice of advertisers due to its rising popularity. 

Why advertise in The Telegraph

The Telegraph is amongst the leading English dailies of India. The speedy growth of The Telegraph has reserved its position as the prime choice for newspaper advertisement. This newspaper should be included in priority list for advertisement because-

• It is principal medium to target the population of east India. It enjoys extensive reach and huge popularity in this region. So, ensures the high exposure to advertisement in this province.
• The Telegraph publishes several pullouts to serve the interest of everyone. The supplements of The Telegraph, jobs and career graph are appropriate for educational advertisement. Besides these, it has several additions that help in focusing on specific section of readers.
• The prime edition of newspaper serves the readers of all age groups so it is preferable for advertisements of mass oriented as well specific products.
• The advertising rates of The Telegraph are highly justified that give the maximum ease to local advertisers.
• The Telegraph is preferred choice for classified as well as display advertisement. Its special classified section enjoys widespread reach and help in raising the voice of small advertisers in least budget.
   

So, give both classified and display advertisement in The Telegraph when you want to attain the highest response of your target audience in feasible amount. 

The Telegraph and its Popularity

The Telegraph, leading brand of ABP group, was started in the year 1982. The newspaper publishes in English language in broadsheet format. It is headquartered in capital city of Indian state of West Bengal, Kolkata. The popular daily, Anandabazar Patrika is the sister publication of The Telegraph.

The newspaper is experiencing growth every year. It has added 7,000 new readers in IRS Q4 2011. It is consistent on its growth pace since last several years. The extensive coverage related to its target audience that is East Indian population is main reason behind its popularity. It has always amalgamated the new changes to keep pace with changing needs of readers. Beside this, interesting content base, impartial approach towards journalism are some other beneficial features of The Telegraph.

Reach

 The circulation of The Telegraph is in major states of East India. It has six editions that are Calcutta, South Bengal, North East, North Bengal, Orissa and Jharkhand Edition.

Target Audience

The Telegraph has always tried to safeguard the rights of Inhabitants of East India. It empowers the each section of population by encompassing the news stories of everyone’s interest. So, its target audience is vast section of East Indian population.

Competition

The Telegraph is prime newspaper of Kolkata. Bartaman, The Times of India, Sanmarg are major competitors of The Telegraph. Similar to The Telegraph, these newspapers are included among the top five dailies of Kolkata.