The Hindu is third largest English daily with the readership base of 21.69 lakh according to IRS Q3 2011.The Hindu has revolutionized the world of newspapers by bringing new innovations. It has targeted to urban population of prime south Indian cities.
The Hindu and its popularity
The Hindu has gained huge number of loyal readers in this competitive environment due to its courtesy towards every journalistic standard. This extensively read daily English newspaper is a leader in South India. It was firstly published from its present headquarter, Chennai in the year 1878. Talented and renowned personality, K. Balaji is the managing director and Siddharth Varadarajan is the editor of The Hindu. Both of them are showing right direction to “The Hindu” with of help of their strong knowledge base and hard work.
The Hindu is included among most popular newspapers of India. It has always accepted changing trends and true journalistic standards. Both of these factors have contributed highly in creating its brand value among readers. The Hindu was the first newspaper who has launched online edition. Besides this, The Hindu has taken many other beneficial initiatives for the advancement of print media. It is first user of satellite for facsimile transmission, colors in newspapers and many more. In this way, The Hindu has brought the revolution into the field of print journalism. It publishes manifold supplements to meet the specific demands of readers.
The use of High class vocabulary in “The Hindu” and its deep insight for every issue is greatly admired by the urban South Indian population. The newspaper deals with the serious issues of Indian society and gives spotlight on them. Its supplements like “Education plus” and “Opportunities” are specially targeted to youth through its career oriented content. Beside these, it also releases many other pullouts for youths and business people.
The Hindu has made its extensive reach in South India. It has 17 printing locations in South India.The ciruclation of The Hindu has been recorded high in all its distribution locations. It is published from Coimbatore, Kozhikode, Visakhapatnam and many other commercial South Indian cities.
The high standard content of “The Hindu” has contributed in maintaining its unsurpassed value among readers. Yet, it faces competition from leading English daily, Times of India and Deccan Herald.
Why advertise in “The Hindu”
Advertisers regard “The Hindu” as prime medium for targeting the urban population of South India. The educated and urban population of South India shows strong faith on published advertising messages in this newspaper. In this way, the newspaper ensures best return on Investment on advertising expenditure. The assorted supplements of The Hindu are assisting in targeting every niche section. Its youth oriented supplement Education Plus is best for recruitment and educational advertisement. Beside this, it releases separate pullouts for property seekers. This pullout is named as “Property Plus” which has become the hub for property classified advertisement. Besides property, the newspaper gives the spaces for all kinds of classified advertisements.“The Hindu” has proved itself as lucrative medium for all kinds newspaper advertisement due its wide reach and wide number of loyal readers.