Vijay Karnataka

Vijay Karnataka is number one daily of prime South West Indian state, Karnataka. It is published in local dialect of Karnataka that is Kannada. It has been proclaimed as the most popular newspaper of prime metro and capital city of Karnataka, Bangalore. Vijay Karnataka covers a huge section of urban population as well as semi urban areas. 

Why advertise in Vijay Karnataka

Wide number of classified and display ads publish in Vijay Karnataka on daily basis. Advertisers always give the preference to this newspaper over others whenever their target audience is Karnataka population. Continue your reading if you want to know that why Vijay Karnataka has become the ultimate source of advertising in Karnataka.

• Vijay Karnataka caters to a gigantic section of readers in Karnataka. It is number daily of this prime south Indian state. It not only rules print media but also more popular than electronic media. This factor ensures the uttermost exposure to published advertisement in Vijay Karnataka.
•  The newspaper has reach among each section of readers that is extra benefit for advertisers as it helps them in promoting their commercial offerings among huge section as well as particular section.
• Its classified advertisement section gives dual advantage to local advertisers that are highest reach and least prices.

Vijay Karnataka and its Popularity

The popular Kannada daily, Vijay Karnataka was started in October 2000 by Vijayanand Printers. This daily newspaper is published in broadsheet format. In 2006, the newspaper was acquired by Bennett Coleman & Co Ltd. It is published from the capital state of Karnataka, Bangalore.

The newspaper is flagship brand of Times of Group. The demand of Vijay Karnataka is increasing every year. In Q1 2011, its readership has reached to 34.38 lakh which is higher than the last quarter. The originality of content, unprejudiced news stories and local touch are some of the peculiarities of this newspaper that have contributed in its phenomenal growth. In present time, it has emerged as the most veritable source of information for the local residents of Karnataka.

Reach

Vijay Karnataka is published from prime urban city of Karnataka, Bangalore. It has retained its widespread reach in small districts and urban locations of Karnataka from its main publishing center, Bangalore.

Target Audience

The newspaper has targeted to people of all groups but its prime focus is on people below the age of 40. According to the findings of Q1 2012, 72% of its readers are young. Its reach is very high among educated urban population. A huge part of its readership belongs to section AB that is around nine lakh readers. Along with section AB, it is read by lower section of readers.

Competitors

Vijay Karnataka holds prime position in Karnataka. Other top five dailies, Prajavani, Kannada Prabha, Samyukta Karnataka and Udayavani are the main competitors of this prime daily.